Thursday, 29 December 2016

Are charity videos needed?

Are there too many charity videos on the TV and internet? Are the public becoming numb to charity video appeals? Do you wonder how you can make your charity video stand out among the crowd?

It could be a harder task than ever before to appeal to the good nature of the public to support a charitable cause. With TV broadcast saturated with advert  appeals to encourage us to give to various charitable causes, you may wonder how you can make your charity video achieve more impact than what's already out there.

We need charitable organisations, and charitable organisations need support. It's easy to take things for granted and we can forget that in the background charities are constantly working to help keep the cogs turning. Without them and the support they receive there would be such a collapse in society more than we could realise.

So, we need charitable organisations, and charities need a good visual impact to help make us all aware of what is at stake, and to appeal for support. One of the ways this can be done is with video. Video is now the greatest way to communicate. Quite simply, everyone wants to see it in action, whether it's something to purchase, something to do, a place to go, and experience, a memory, music, tips, tutorials, products, and reviews. Therefore a charity video is also necessary for fundraising, appeals, public awareness, news, and promotional purposes.

There are a huge amount of charity videos in circulation, but without them how would we know? How would they be able to reach out to the public for support? The moment we are not made aware is the moment we can turn a blind eye. There can never be too many charity videos to keep us aware of the reality, encourage us to take part, and ask for support.

It's easy to become numb to charity videos which is why it is important for the video to have an impact. It's important not to rely solely on tugging at the heart strings. Emotive videos are great, but great scripting, the right sound track, and thought provoking ideas will help the video to rise above the others. More importantly, it will help to stay in people's minds rather than blend in with others.


Below is a selection of charity videos by Trapdoor Films. If you would like to see more then you can visit our charity video production.






Tuesday, 27 September 2016

Documentary Video Production

A special place

"Pardon Mill .....a special place..."
What a true statement this was in this special documentary we produced.
Parndon Mill is tucked away on the outskirts of Harlow in Essex. It is a hidden treasure which is home to over 30 different creative businesses, arts, and creative designers. many would not even know it is there. This hub of creativity was a flour mill a long time ago, and today it still holds it's character in it's beautiful surrounds.
This was one of our first filming projects and a documentary video production was in at the deep end. The film is narrated by Robert Halfon MP. Robert often visits and has his lunch in the grounds of Parndon Mill amidst it's tranquility set next to the River Stort.

More than just a filming project

In this film we interviewed Sally Anderson and Roger Lee. Sally is the owner and founder of Parndon Mill and she gives a lovely brief over view of the history. Roger Lee takes care of the everyday running of the mill. Both are passionate artists themselves and have even worked together on projects. What comes across in the often emotional interview is how in love they both are with what goes on within the mill. In Roger's own words "...it's the people that are Parndon Mill".
We had the pleasure of visiting some of the varied different works that go on behind closed doors at Parndon Mill. For us this was quite enlightening and we learnt a lot. For us this was more than just a filming project. The documentary was filmed over quite a few weeks in order to coincide with some of the busy schedules there.

We hope you enjoy this short documentary and welcome you comments.

Visit Trapdoor Films to view more of our web video productions.


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Past Life - How we filmed it

So, we had the idea to put together a promotional video production that was edgy, and showed some varied filming and post production ideas.
It was fun putting together, and initially we had in mind a warm sunny summers day in a concrete suburban area, something like a flyover. However, instead it was winter, cold, and spitting with rain. Furthermore, we ended up in a dirty underground car park and a town park area.
Still, it added to a cool grungy effect and just made the angle of the film head a little bit differently. But this is often how it happens, you start with the initial idea and it develops, unfolds, and it can change. In the end your finished product can be different to the idea at the you started with.
it was important that the short film told a story, and at the same time story needed to be short, sharp, hard hitting and grungy. We also wanted to have the use of graffiti, jumping and break dancing within the video. I approached a good friend of mine, James Blunderfield, who agreed to be used in the film. James teaches break dancing so it seemed a good idea!

Filming

Before filming even starts, if a sound track is going to be integral to the video then I think it's important to have this in mind before you even start. The music could influence the feel of how you actually film.

Location

Originally I wanted to use the underneath of a flyover for the shoot. The shape and the mass of concrete would have been a great effect, especially against the sky. We did find a couple of locations, but the best ones weren't that accessible and trying to get permission to film when it's on land belonging to someone else is a right pain! We then tried to find some derelict sites for effect but security companies always got in the way.
James then had a good idea about a little known old car parking area underneath some flats, it was dingy dirty, oh and awesome! The main issue with our chosen location was the light, or the lack of it. Although there were pockets of light from above and at one end through some shutters. These lighted areas actually added towards a great effect in the end.

Camera Settings

We wanted to shoot in 1/4000 shutter speed to create gritty sharp motion. Our reason for this was also to to be able to control slow motion much better. The frame rate was 50fps for the same reason. Of course, with little light it proved quite difficult at times, but it added to the whole grungy look anyway.
The other issue we had was that we wanted James to spray graffiti as this formed part of the 'Past Life' story. But we weren't about to be arrested for criminal damage for real. Therefore we added the graffiti in post production. So, in effect James was actually in front of a blank wall spraying nothing at it.
The actual hours of filming probably came to around 6 hours. It was cold and wet, and not really ideal for break dancing I guess.

Post Production

As previously mentioned having the sound track settled before editing the footage is so important. For us, this is what produces the feel, the flow,  and the impact of the whole film. Too often we have seen some well filmed footage out there, but the music is added as though it's a backing track to a montage of clips. For this reason the video then becomes a series of clips stitched together with music to help it along. Wrong. The goal is to make the two become one.

Graffiti

Within the post production, the biggest time consumer was getting the graffiti on the wall. To do this a still image was taken of a drawing James did on a piece of paper. This was probably about 10 x 6 inches in size. This still image then had to be masked. The image then went through quite a few different processes to give it a life like feel. What we tried to achieve was a rough effect as though on a brick wall. It wasn't bad in the end.
One thing you will notice is that the camera is moving in all but one of the scenes where graffiti is being sprayed on the wall. If the shot was still it would be easy. So the image then had to be motion tracked to follow the movement and angle of the wall.
The last shot of James spraying the graffiti has a green screen spray effect as no real spray was used.
In post production we decided we wanted a 'filmic' look. I wanted to get away from the video look as much as possible. This was another reason we didn't shoot interlaced, but progressive.
The natural colours also needed dealing with to give more of a grunge appearance. We didn't want it too colourful.
Chroma keying was used to overlay the targeting effects. These were then motion tracked.

Twixtor

The ultra slow-mo effect on the jump, on the break dance twist, the jump over the bench, and the spray was created with the help of Twixtor. This is a cool program but works best if the background is as clear as possible so not to interfere. These ultra slow- mo shots normally only work well for a few frames before warping appears. This normally appears around the parts that move the fastest. Twixtor has to work hard to keep up where there is a lot of information on the screen, so with quick movement this makes it quite difficult. Therefore our shots had to be chosen carefully.
If you want Trapdoor Films to get involved with your promotional video production then contact us.



 If you like our work and enjoy seeing it please ‘like’ us on facebook. You can also follow us on Twitter & Google+, and subscribe to us on Vimeo and Youtube.

Tuesday, 20 September 2016

Reaching New Heights

We had a great experience filming the charity video for the Essex & Herts Air Ambulance Trust. As well as filming the helicopter and the crew, we had the the added bonus of meeting and filming Jonny Coggan, a paralympic wheelchair rugby athlete.

The Airbase

It was a packed agenda at the Earls Colne Airbase in Colchester. The weather was on our side which meant the helicopter would be flying today. The helicopter was actually taking off as we arrived and offloaded our kit. There was no knowing when the crew would need to fly off for call or when the helicopter would return, so we knew this was going to be a bit of a run and gun shoot. We had to be ready.
The plan was to film in 50i interlaced with a few shots in progressive 25p as we knew some of the footage may be used for broadcast. We were just finishing off our first interview with one of the crew when we could hear the helicopter returning from a call out. We grabbed our kit and ran into position to grab the shots. Fortunately though we actually had some time later in the day to mock up a take off. One of our videographers, Michelle, actually got the opportunity to go inside the helicopter for the ride and get some footage from inside, it's not everyday you get the opportunity to film from up in the sky. However, I was most happy with my feet on the ground and filming from there.

Interviewing and filming Jonny was revealing. He had an amazing story of overcoming a life changing injury to his spine resulting in paralysis. Amazingly he is now a wheelchair rugby athlete and was due to compete in his fourth Paralympic games in Rio. What an amazing triumph and encouraging story.

The Training Session

Our second day shoot for this charity video was to get some footage of Jonny's rugby training session. Their training session had us astounded. For 3 hours it was virtually non stop and quite full on at times. There were no shortage of wheelchair clashes, and fortunately no injuries. It was quite an eye opener to a sport that we had not really seen much of before and to of been able to film this sport was quite a privilege.
Please do feel free to leave your comments below and we hope you enjoy the video.

Have a look at more of our video works

Visit Essex & Herts Air Ambulance Trust for more about what they do.

If you like our work and enjoy seeing it please ‘like’ us on facebook. You can also follow us on Twitter & Google+, and subscribe to us on Vimeo and Youtube.

Trapdoor Films | Charity Video Production